Introduction

Quickie Media is a company who specialise in selling digital screen advertising and Bluetooth advertising / proximity advertising into high footfall venues all over the UK. This unique concept is proven to give our clients a high impact advertising medium, which covers a vast array of audiences dependent on the client's needs. Whether you are trying to raise awareness of your company or organisations profile or needing immediate response led campaigns, Quickie Media has not only the product, but indeed the venues to enable you to do this. Whether you are a small, medium or large organisation, Quickie Media have proven advertising mediums.

Digital Screen Advertising

Our digital media screens come in many sizes and as standalone units (like we have in taxis) or integrated into mobile phone charging stations (like we have in shopping centres and airports). The screens offer potential clients the chance to promote themselves by using either still, animated or full sound and vision adverts that will raise the awareness of their brands, products or campaigns.

A lot of companies offer this type of advertising in a standalone unit as it's very effective as shown in places like airports, post offices, and even Times Square in New York. We feel that attaching them to devices such as mobile phone charging stations significantly improves the likelihood of adverts being seen. This is because people will be driven towards the screens to use the charging facility.

Back this up with our Bluetooth proximity advertising and you won't find a better advertising medium available on the market today.

Bluetooth Advertising / Proximity Advertising

Like the digital screens, these come as standalone units or integrated into mobile phone charging stations. Each unit contains Bluetooth broadcasting equipment, which enables organisations to send free multimedia promotional messages to potential customers and prospects within a particular area on their mobile phone or PDA.

Messages can be sent to a proximity range of between 20 and 200 metres, depending on the equipment installed. They are delivered at a time and place that makes them immediately enticing, exciting, compelling and relevant. For example:

• Special offers - serving consumers' needs or interests when they are most in the mood to buy
• Entertainment - providing fun content related to their hobby, interests or location at the time
• Product information - relating to products (or services) on offer
• Event news - relating to an exhibition or show, current or future
• Social contact - connecting with other like-minded users
• Sharing - messages can be stored and replayed later to friends or family

How can Bluetooth advertising / proximity advertising help your company?

With proximity marketing solutions, you can:

• Differentiate your products or services, by reminding customers of their USPs
• Create additional revenue streams by offering a new product or service - based on knowledge of what the customer likes and buys already
• Create a brand experience - engage with customers at a time and place that suits them
• Improve brand recall - remind customers of your services
• Reinforce your brand positioning - technology-based companies or companies that offer highly sophisticated products should communicate via a 'leading edge' marketing solution (reflecting their brand values)
• Build customer relationships - provide information that is useful to your customers (without overtly trying to sell)

How targeted is Bluetooth advertising / proximity advertising?

Communications can be targeted to specific groups within a given location, e.g. content in tourist 'hot spots' may only be distributed to devices registered outside the local area.

Are Bluetooth messages spam?

No, because each message requires permission from the user and the Bluetooth needs to be enabled. Each message is logged on the server and will not re-send to a phone that has rejected or already read the message.